The design concept is inspired by the term 'CALICO', which refers to a plain, heavy fabric, usually made of untreated cotton, thicker than ordinary canvas or denim.

Our brand concept is like this white fabric, pursuing simplicity, purity, and substance.

At the same time, like a blank canvas, it also possesses a rich texture, with the potential to accommodate various possibilities.

Like Kenya hara expressed in his book White: White can be attained by blending all the colors of the spectrum together, or through the subtraction of ink and all other pigments.

In short, it is 'all colors' and 'no color' at the same time.